Smile powers reward programs for 15,000 merchants across the globe by rewarding customers for completing profitable actions. Smile allows brands to create powerful, white-labeled, point-based programs that substantially increase customer retention and sales. These drive results by increasing customer purchase frequency, customer lifetime value, and by lowering customer acquisition costs.



Key Features & Benefits

With Smile, retailers can run their own white-label reward programs. Customers can earn points for:

  1. Placing orders
  2. Signing up for a customer account
  3. Writing product reviews
  4. Sharing products on social media
  5. Referring friends
  6. And more!

How it works

Utilizing Smile's new integration, you can easily sync key data to your dotmailer account such as current point balance, points expiry date and the date on which points were last spent. Once this data is synced, you'll be able to harness the power of dotmailer's segmentation, automation and personalization tools to enhance your customer's awareness of their current benefits thanks to their loyalty to your brand. 

Connect a dotmailer Address Book to Sync To

Once you’ve synced your dotmailer account to, choose which dotmailer address book you’d like to sync rewards data to. This will populate any member of that list with rewards program information if they match an account in

Start Sending Rewards Marketing Emails with dotmailer

You can now start sending personalized rewards emails with dotmailer! The dotmailer Smile App has added a number of data fields that you can use to customize customer emails.  

Segment Customer Lists

Your program’s imported rewards data is a valuable tool to help you segment your customers into different groups. With these groups, you can build custom segment emails that help you communicate different rewards messaging to specific customers. Start creating hyper-customized emails that are sure to keep your customers interested!

Send Personalized Emails

Using your program’s rewards data, you can incorporate each customer’s personalized values into any emails you create which will not only encourage them to continue engaging, but also improve their relationship with your brand. This could include their current points balance, their individual referral URL, and which VIP tier they’re in.