Design your lead capture pop-ups to match your brand using a variety of pop-up styles. Add gamification, personalization, and advanced segmentation/targetting to your lead captures for extra motivation, place them in-page to minimize interruptions, add timers to drive action, and so much more. If you need inspiration, there’s a library of designer pre-built templates to get you started collecting more emails in just minutes. Retarget subscribers based on the promotion or URL where they opted-in or based on the channel that drove them there for immediate personalization options. On the other side, if a website visitor didn’t opt-in to your original email capture you can target them later with a more appealing offer. Every action a shopper takes (or doesn’t take) on your website can be used to personalize their experience and maximize subscriber growth. Data points like geolocation, interests and more can help you create targeted messaging for more effective email campaigns.

While we are not an SMS marketing solution, we have several integrations with all of the major players including Dotdigital. Reduce barriers to subscribing to website visitors through tap-to-text opt-ins on your SMS pop-ups. Clicking the CTA will open their texting app with a pre-filled message to your brand, all they have to do is hit send and they’re opt-ed in. No typing, no effort, just two taps, and they’re subscribed to your SMS list–now that’s efficiency! Most texts are opened within three minutes, making SMS marketing a powerful mobile traffic driver. Complement this with a personalized and mobile-friendly onsite experience that funnels these subscribers toward conversions to see campaign results in just minutes. If you’re not ready to fully lean into SMS marketing as a sole channel, then you can collect phone numbers along with a visitor’s email on one promotion (using two screens) pushing the data to ESP and SMS providers independently. The more channels you can connect with a subscriber on, the more likely you are to turn them into a paying customer.

Personalization is key for connecting customers to your brand and building the kind of loyalty that grows customer lifetime value (CLV). Create that connection with onsite experiences designed to convert more visitors to customers and keep them coming back to unlock more revenue per acquisition and improve ROI. Start building a connection with your customers as soon as they convert: post-purchase messaging is an opportunity to showcase great customer service and plant the seed for the next purchase. Educational content, related products, and warranty offers are all nurturing tactics to re-engage and drive new customers back to your website . Purchase frequency isn’t the only way to increase CLV; higher AOVs are a fast way to increase revenue and Justuno makes it easy to do with Commerce AI, an intelligent product recommendation engine. Personalized recommendations demonstrate how you provide solutions to their needs, making them feel understood and motivating them to engage with your brand. Acquiring new customers can cost five times as much as retaining customers, which means an effective growth strategy should focus on CLV. With quality CRO, you can prioritize your most valuable customer segments with tailored onsite messaging and promotions that nurture the relationship, build brand loyalty, and ultimately drive repeat purchases and higher CLV.

Rescuing abandoned carts is easy with Justuno’s exit behavior detection and advanced targeting rules for win-back campaigns that convert more abandoning shoppers into customers. Re-engage visitors at just the right moment for maximum impact, turning abandoned carts into profitable sales. Cart abandonment is often caused by roadblocks like unexpected shipping costs, high order totals, and low-intent browsers. Effective exit /cart abandonment messaging & offers can remove these barriers by engaging shoppers at just the right moment with an offer to solve their pain point. Run A/B tests to figure out where and why shoppers are abandoning their carts, from there you can create a targeted offer that’s sure to boost sales. You can also Segment and optimize your most expensive acquisition campaigns with targeted offers to those who go to abandon their cart. These personalized exit offers give you the chance to win them over, making the difference between a missed opportunity and a sale for maximum ROI.

Create onsite experiences that seamlessly tie into your paid media campaigns for improved performance and return on ad spend (ROAS) through lead capture and CRO. Using the first-party data you collect using onsite conversion rate optimization (CRO) and lead captures, create targeted messaging along the customer journey. Automatically sync your Justuno email lists with Google and Facebook Ad platforms using Justuno’s Audience Sync™ to create custom audiences on Facebook or customer-match audiences in Google. This improves overall ad performance by serving tailored campaigns to a curated and prequalified audience. Connect your online lead capture campaigns with your paid media channels to build high-value similar or lookalike audiences in Facebook and Google. Focus on prospecting based on profitable traits of existing audiences or re-targeting known highly qualified visitors who haven’t converted. Plus, exclude users who aren’t within your target audience to reduce unnecessary spending and maximize ROAS. In a world where first-party data is becoming increasingly critical, Justuno helps you leverage onsite lead capture and CRO as the first step in driving paid media ROAS. Accurately target and personalize messaging for your audiences with earned data rather than relying on third party sources or targeting that won’t always be available.

Use intelligent data-driven upsell and cross-sell product recommendations to enhance onsite experiences, guide shoppers toward conversion, and increase average order values (AOV). With Commerce AI, our intelligent recommendation engine automates hyper-personalized upsells, cross-sells, and more for higher-order values and conversion rates. Upsells and cross-sells are some of the most effective ways to personalize the shopping experience by connecting each visitor with relevant messages that add value to their onsite experience. Personalized recommendations engage shoppers and make them feel more connected to the brand by giving them a curated collection of options to satisfy their needs. Place personalized upsells and cross-sells across your website anywhere from in-page, in-cart, or a pop-up. Try best-sellers/ cross-sells on your homepage to drive new visitors to top converting pages or one in-cart for shoppers who are more impulsive with last-minute order additions. Product recommendations should span the buyer journey, encouraging visitors through the shopping process and engaging them at critical touchpoints.

Stay compliant with General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) with cookie consent notifications and banners, while also collecting first-party data responsibly. Justuno takes great measures to protect your data and ensure GDPR and CCPA compliance. Below is a list of ways we facilitate your website’s privacy compliance: -Contact deletion capabilities to comply with “right to be forgotten” requests. -Instant-add cookie consent notification banners and pre-built templates. -Ability to show consent checkboxes only for visitors from specific regions, like the EU and CA. -Ability to use the EU as a country/region in our advanced geo-targeting rules -Improved site tracking in order to complement your website’s compliance needs. Leverage Justuno’s onsite lead capture features to collect first-party data and target messaging for specific campaigns. With data privacy becoming increasingly strict and third-party data sources becoming obsolete, it’s important to protect subscriber privacy while creating the personalized experiences that shoppers expect.