Apteco Ltd develops marketing data analysis and campaign automation software. The unique speed and power of their market leading FastStats® suite of products enables marketers to gain insight from their data. The FastStats Discoverer™ application offers train of thought analysis and data visualisation and FastStats PeopleStage™ automates timely, event-driven communications. 

Using the latest visualisation and analytical techniques for customer segmentation, data mining, predictive modelling, profiling, multi-channel campaign management, reporting, and much more, Apteco’s FastStats® software suite provides marketers with access to the information in their business. With a fast, visual and truly easy to use interface, FastStats® enables marketers to gain valuable insight and achieve better targeted, easier to measure and more cost effective marketing. FastStats® is proven in hundreds of installations with thousands of users worldwide.

Apteco main features of the integration

Apteco’s drive to integrate with online digital platforms is a response to requests from FastStats® users to make the transition of data to and from fulfilment channels as seamless and simple as possible.

For a one off broadcast using FastStats Discoverer™, you can use a combination of the FastStats® Email Broadcasting and Email Responses wizards to upload your list, schedule a broadcast campaign in dotMailer and finally receive responses from your customers back into your FastStats® system for further analysis.

For a more comprehensive integration the FastStats PeopleStage™ module will allow you to define and implement marketing process flow diagrams that will react to the responses you receive from dotMailer in a timely fashion.