Better Segmentation Enables Targeted Campaigns
Windsor Circle's predictive lifecycle and retention marketing platform provides customer and business intelligence, and enables you to leverage your eCommerce data and automatically build and update targeted customer segments in the email software you already use. On average, Windsor Circle’s clients make 18x ROI from the software, and increase revenue from repeat buyers 20% year-over-year.
Windsor Circle connects a retailer’s Demandware eCommerce platform to their dotmailer email marketing platform, helping retailers grow customer lifetime value and increase customer retention.
With Windsor Circle connecting Demandware to dotmailer, you can automatically integrate customer purchase history and transactional data into dotmailer to power data-driven digital marketing solutions. In Windsor Circle’s Analytics Suite, you can create a variety of automated, personalized emails to help welcome, convert, thank, retain, upsell, recommend, reward, and win back valuable customers. You can also create complex customer segments based on product, purchase, and customer data, as well as custom fields from Demandware to power more personalized promotions.
Predictive Lifecycle and Retention Marketing
Windsor Circle's Demandware to dotmailer integration helps retailers grow customer lifetime value and increase customer retention through predictive, personalized, and automated marketing programs designed to touch customers at every stage of the lifecycle. Instantly access purchase history, order management, and other eCommerce data from Demandware directly in dotmailer.
Create Complex Customer Segments, Quickly and Easily
We start you off with 8 pre-built customer segments, including 1x and 2x buyers, retained customers, best customers, biggest spenders, and churning customers, which are automatically pushed to dotmailer. With our Custom Segment Builder, you can create complex segments with unlimited conditions based on product, purchase, customer, and custom data from Demandware. Gather key analytics on these segments and push them directly into dotmailer to enable segmented promotional or seasonal campaigns, as well as automated lifecycle programs. These segments are automatically updated in dotmailer on a nightly basis, meaning your customers are always receiving the right message at the right time.
Automated Retention Marketing
Set up key customer retention campaigns that help you identify and retain more of your valuable customers directly in Windsor Circle. Once your automated campaign is ready to go, it will be sent via dotmailer. Understand how your automated retention marketing campaigns impact your bottom line with revenue attribution, campaign lift metrics, and more.
Behavioral and Product Segmentation
Demandware to dotmailer integration gives you the ability to segment customers according to products purchased - including brand, category and price - or based on purchase behavior: how often, how much and when. This instant access to customer information is proven to generate increased revenue and save you time.
Dynamic Product Recommendations
Windsor Circle's Demandware to dotmailer integration includes dynamic product recommendations to give create a unique experience for each customer. Our platform updates custom fields in dotmailer containing individual product details, including the product name, description, image, pricing, etc... and enables you to send highly targeted, unique recommendations to customers based on multiple factors.